“We knew paid traffic worked, but we were essentially buying every lead. It wasn’t scalable in the long run"
“Replaced a monthly spend of between £20,000 and £30,000
“Turned a chore into a ahah moment!"
“What a game changer"
“It’s completely changed our trajectory. From here, we’re only going to grow stronger"
So good I don't want competors knowing baout it
Case Study:
Kandoo
How Kandoo Transformed Its Marketing Strategy with Content 11
The Challenge
Reducing dependency on costly paid search
For over five years, Kandoo relied heavily on Google AdWords to fuel business growth. With a monthly spend between £20,000 and £30,000, paid search brought a consistent flow of leads — but at a cost that significantly impacted profit margins.
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Manual Overwhelm
Still trying to keep up with content, leads, and notes manually? Time is your most valuable resource — stop wasting it.
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Broken Tools
Bloated CRMs and generic content tools cost time — and miss the mark. One-size-fits-all solutions don't fit anyone well.
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Disconnected Systems
Jumping between tools kills momentum. Nothing stays connected, and critical context gets lost between platforms.
The plan
In October 2024, Kandoo made a bold move: they invested in Content 11, an automated SEO and content publishing platform. The goal? To reduce reliance on paid search and generate inbound leads through organic visibility
“In March 2025, Kandoo signed more new merchants organically than they did from £30k worth of Google AdWords campaigns”
content11 v2
content11 v1
We embraced AI as a tool
We followed these simple steps to harness the power of AI automation.
Step 1: Understood the opportunity.
Targeting long-tail keywords and underserved customer queries related to finance, loans, and credit options
Step 2: Sign in to Content 11
Used the SEO optimised templates and set up campaigns.
Step 3: Created 3,000 articles
Sat back and was blown away by the results.
The Results
The results were beyond expectations. Within five months: Organic traffic skyrocketed, making SEO the dominant source of new leads
Manual Overwhelm
Still trying to keep up with content, leads, and notes manually? Time is your most valuable resource — stop wasting it.
Broken Tools
Bloated CRMs and generic content tools cost time — and miss the mark. One-size-fits-all solutions don't fit anyone well.
Disconnected Systems
Jumping between tools kills momentum. Nothing stays connected, and critical context gets lost between platforms.
The future
The company now sees a more profitable, sustainable customer acquisition model with compound growth potential.
With proof of concept now firmly established, Kandoo plans to scale its content operations further, continuing to dominate organic search while gradually reducing paid media spend.
“Paid ads stop when your wallet stops. Organic traffic compounds when your effort compounds.”
“We're insanely happy with Content 11. It’s completely changed our trajectory. From here, we’re only going to grow stronger,” says Cafearo.
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